CONTACT US

Our Value Building Team

Preston True

Founder & Guide

In the 25 years he’s managed and owned entrepreneurial businesses, Preston learned building a successful organization requires problem solving, long-range vision and on most days, Captain America levels of stamina. That’s why he trains his clients to become smarter, stronger and faster so they can ultimately increase the value of their business. You’ll not only find him assisting in the conference room, but on the ice — passing the puck in front of the net to his teammates every Saturday morning.

Natalie True

Operations Navigator

Before her operational role here, Natalie had already teamed up with Preston — from managing schedules and carpools for hockey, volleyball and baseball to basketball, tennis and lacrosse. She successfully negotiated which side of the family to visit for Christmas and tag teamed childcare — all while writing copy part time. Once again joining forces (only now to support their clients) she books sessions, calls and everything in between, as well as supports TPA’s marketing and branding and even delivers a panini sandwich or two, when needed.

Henry True

Storyteller & Podcast Creator

Henry doesn’t just share our last name, but our passion for teamwork. He’s also curious about what makes people tick and captures their stories for others to see. Henry has worked behind the scenes (and the camera) shooting commercials, music videos and, most importantly, Lions football — covering the players at practice and down the field. He can’t offer us tickets but he can offer his storytelling skills, which is why he hosts and manages our new podcast, 1.73: Mission Over Measure, where he uncovers how entrepreneurs, business and community leaders overcome obstacles — often measures imposed by others — freeing them to pursue their missions.

Alaina Miller

Engagement Architect & Resident Photographer

We reached a point when it was time for marketing and branding (and cool merch) to step out from the wings and take center stage. That’s when Alaina joined our team. Now we have someone to manage the website and design, help build out our brand and know which buttons to toggle so our clients receive the correct emails. If there’s a camera nearby, chances are you’ll find Alaina wielding it. When she’s not helping our company engage with the world, she’s out photographing it — doubling as a wedding photographer and running her own business. The bonus? We don’t have to rely on selfies for headshots. 

Accredited Value Builder Guide

Founding Member & Certified Pinnacle Guide

Certified Working Genius

Full Focus Planner Certified Pro

 

Certified StoryBrand Guide 2019-2021

Certified EOS Implementer 2015-2020

What Winning Looks Like

Tom Ball

Regional Vice President - Florida Region, Alta Equipment Company

“We’ve had tremendous success with Preston working with our senior-level management and also our branch manager teams. He keeps us on track and makes sure our team is totally aligned with our three and five-year goals.

He’s also helped us evaluate our team from the top down and make a few tweaks or changes, strengthening our Florida region.” 

Greg Pease

Regional Vice President - Midwest, Alta Equipment Company

“Preston has introduced our Executive Team to a powerful tool that encourages us to think outside the box. By having weekly sessions along with quarterly reviews, we’ve been able to pinpoint areas for improvement and make the necessary changes to achieve our financial goals.

Preston promotes team-based management where our own vulnerability allows us to become more efficient leaders.” 

Beth Tinsman

President, Twin State Technical Services

“Preston works with us to identify gaps and prioritizations as we are in a scaling phase of our business. If you are interested in transformation, Preston’s thoughtful and flexible approach uses organizational theory backed by his business insight and experience.” 

Tune into our podcast, 1.73 Mission Over Measure

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GET IN TOUCH

Preston True
✆ 248.219.9435
✉ [email protected]

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