Our Value Building Team
Preston True
Founder &Â Guide
In the 25 years he’s managed and owned entrepreneurial businesses, Preston learned building a successful organization requires problem solving, long-range vision and on most days, Captain America levels of stamina. That’s why he trains his clients to become smarter, stronger and faster — so they can ultimately increase the value of their business. You’ll not only find him assisting in the conference room, but on the ice — passing the puck in front of the net to his teammates every Saturday morning.
Natalie True
Operations Navigator
Before her operational role here, Natalie had already teamed up with Preston — from managing schedules and carpools for hockey, volleyball and baseball to basketball, tennis and lacrosse. She successfully negotiated which side of the family to visit for Christmas and tag teamed childcare — all while writing copy part time. Once again joining forces (only now to support our clients) she ensures operations are running smoothly from booking sessions, calls and everything in between to delivering a panini sandwich or two, when needed.
Henry True
Storyteller & Podcast Creator
Henry doesn’t just share our last name, but our passion for teamwork. He’s also curious about what makes people tick and captures their stories for others to see. Henry has worked behind the scenes (and the camera) shooting commercials, music videos and, most importantly, Lions football — covering the players at practice and down the field. He can’t offer us tickets but he can offer his storytelling skills, which is why he hosts and manages our new podcast, 1.73: Mission Over Measure, where he uncovers how entrepreneurs, business and community leaders overcome obstacles — often measures imposed by others — freeing them to pursue their missions.
Alaina Miller
Engagement Architect & Resident Photographer
We reached a point when it was time for marketing and branding (and cool merch) to step out from the wings and take center stage. That’s when Alaina joined our team. Now we have someone to manage the website and design, help build out our brand and know which buttons to toggle so our clients receive the correct emails. If there’s a camera nearby, chances are you’ll find Alaina wielding it. When she’s not helping our company engage with the world, she’s out photographing it — doubling as a wedding photographer and running her own business. The bonus? We don’t have to rely on selfies for headshots.Â
What Winning Looks Like
Tom Ball
Regional Vice President - Florida Region, Alta Equipment Company
“We’ve had tremendous success with Preston working with our senior-level management and also our branch manager teams. He keeps us on track and makes sure our team is totally aligned with our three and five-year goals.
He’s also helped us evaluate our team from the top down and make a few tweaks or changes, strengthening our Florida region.”Â
Greg Pease
Regional Vice President - Midwest, Alta Equipment Company
“Preston has introduced our Executive Team to a powerful tool that encourages us to think outside the box. By having weekly sessions along with quarterly reviews, we’ve been able to pinpoint areas for improvement and make the necessary changes to achieve our financial goals.
Preston promotes team-based management where our own vulnerability allows us to become more efficient leaders.”Â
Beth Tinsman
President, Twin State Technical Services
“Preston works with us to identify gaps and prioritizations as we are in a scaling phase of our business. If you are interested in transformation, Preston’s thoughtful and flexible approach uses organizational theory backed by his business insight and experience.”Â
The 1.73Â Podcast
Mission Over Measure is a series of conversations with entrepreneurs and business leaders about their inspiring missions, how those missions reveal themselves, and the measures they’ve overcome.
Hosted by father and son duo Preston and Henry True, their goal is to help listeners move beyond the measures assigned by others so we can fulfill life's most important missions.
Subscribe for new episodes every first Monday of the month, and please enjoy the show.
How strong are you right now?
Identify the gaps, learn what you can strengthen, then create a plan by completing our Baseline Assessment.
GET IN TOUCH
Preston True
✆ 248.219.9435
✉ [email protected]
FIND US HERE
Get TPA FitÂ
gettpafit.com
âźź 16291 W. 14 Mile Road,
Beverly Hills, MI 48025Â
